Los Angeles was one of the cities in the US where the COVID-19 pandemic badly hit the economy. According to a previous Yelp report, Los Angeles was the top city in the country with the most business closures since the onset of the pandemic in 2020. Based on the report, at least 15,000 businesses ceased operations all over the city.
But according to another report, Los Angeles earned the honour of being the epicentre of eCommerce in the US. It paved the way for the birth of the annual eCommerce Week LA to celebrate the industry’s continued growth in the city. Yet the industry’s popularity requires online businesses to work with a trusted SEO agency in Los Angeles to help them stand out against the competition.
Since eCommerce remains a strong industry in post-pandemic Los Angeles, businesses in the area need to boost their SEO practices to take their slice of the pie. Here are several strategies that SEO experts may consider if you want your eCommerce business to succeed in Los Angeles and beyond.
What is eCommerce SEO
Using SEO strategies for eCommerce can help online businesses rank higher in the Search Engine Results Pages (SERPs). Experts in the digital marketing area can provide optimised and well-designed websites with compelling content for better Google and other search engine rankings.
As a result, it will increase online visibility and drive higher online traffic in Los Angeles.
What are the Best eCommerce SEO Practices?
The US Bureau of Labor Statistics revealed that households in the metropolitan area of Los Angeles spend an average of $67,857 during the 2019-2020 period. It was slightly higher than the $62,188 average expenditure for households in other parts of the US.
Online businesses contribute to LA’s consumer expenditure, so you need to work on your eCommerce SEO strategies in the city. Some of the most common eCommerce SEO techniques include:
- Do Proper Keyword Research
There are several practices to optimise an eCommerce website. However, not all techniques work for all sites or products. But experts working for a reliable SEO agency in Los Angeles can do tried-and-tested strategies like keyword research.
Your company would want to use the most popular and relevant keywords for your industry. But to do this, your marketer must also have an idea about buyer intent. The agency may conduct extensive research to determine the keyword intent among local consumers. It will help determine the right keywords to optimise the eCommerce site.
- Improve Ranking by Optimising Product Pages
Since many shops ceased operation in Los Angeles due to the pandemic, experts believe that the “revenge shopping” phenomenon will occur in the city. People are expected to spend a lot of money on products and services they have to hold off when the virus is still rampant in the city.
The shoppers’ increasing demand for various products and services will encourage them to visit online sites. Therefore, your SEO agency must optimize your product pages to give them a higher ranking.
- Improve User Experience
A previous report claimed that 41% of Angelenos would most likely make a second purchase from businesses they can trust. Therefore, if your SEO agency comes up with strategies to boost your website’s user experience, both the customers and search engine platforms will have a higher user experience (UX), resulting in higher customer trust.
Aside from making a good-looking website, the SEO experts will also ensure that the site is easy to use and navigate. They will also improve the site’s loading time to reduce the bounce rate.
ECommerce businesses in Los Angeles will thrive in the post-pandemic world with the help of a reliable SEO agency. The experts will also ensure that your company can withstand all the challenges despite the changing environment.